Video: The Century of The Self

This BBC documentary series explores the sociological myth that came to dominate the 20th Century. It begins with Sigmund Freud's nephew, Edward Bernays, and his invention of public relations through the manipulation of the psychology of the masses. He taught American corporations a way to entice people to want things they didn't really need by "systematically linking mass-produced goods to their unconscious desires."

The series can be viewed in whole or in parts. Click below:

 

 

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Blessed is he who, in his attempt to concretize his thoughts about the absurdity and harshness of life, gets sidetracked and mesmerized by the wonder and beauty of his own ability to express his bitterness in life.

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