Video: The Century of The Self

This BBC documentary series explores the sociological myth that came to dominate the 20th Century. It begins with Sigmund Freud's nephew, Edward Bernays, and his invention of public relations through the manipulation of the psychology of the masses. He taught American corporations a way to entice people to want things they didn't really need by "systematically linking mass-produced goods to their unconscious desires."

The series can be viewed in whole or in parts. Click below:

 

 

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There are those who first receive worldly praise and then are sent to their crucifixions. Then there are others who are crucified first and then taken down from their crosses to receive worldly honor and worship. Either way, the world is cruel.

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