The Century of The Self - A BBC Documentary

This documentary series explores the sociological myth that came to dominate the 20th Century. It begins with Sigmund Freud's nephew, Edward Bernays, and his invention of public relations through the manipulation of the psychology of the masses. He taught American corporations a way to entice people to want things they didn't really need by "systematically linking mass-produced goods to their unconscious desires."

The series is in 4 parts as outlined below:

Episode One: Happiness Machines
Episode Two: The Engineering of Consent
Episode Three: There is a Policeman Inside All Our Head: He Must Be Destroyed
Episode Four: Eight People Sipping Wine in Kettering

Here's the first clip of Episode One: Happiness Machines